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The importance of PPC in digital marketing

If you’ve ever noticed the advertisements that display alongside Google and other search engine results, you’re already familiar with pay-per-click, or PPC, advertising. 

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The importance of PPC in digital marketing

Measurable and trackable

One of the major advantage of PPC advertising with Google Ads is that it is simple to monitor and track. 

With the use of google ads tools we can see high-level performance information such as impressions, clicks, and conversions (based on the defined business goals).

Statistics are easily available and display how your campaigns are performing in terms of traffic and results for your budget.

Quick entry

When compared to other channels like email and organic social, you have the advantage of targeting people outside of those who are already aware of your brand.

PPC lets businesses quickly cast a wide net to find new prospects and customers.

Businesses with PPC get up and running quickly with minimal involvement of their development teams, aside from help setting up conversion tracking and any desired landing pages.

PPC Works Well With Other Marketing Channels

Content marketing has taken over the digital marketing industry, most of the businesses have their content plans and calendar.For example, PPC and SEO work well together as the impressions and opportunities for traffic are often to the same audience – the people using Google to find information, services, or products.

Target customer in real time

Although the ads don’t show up at the ideal time, marketers still can schedule their campaigns to be delivered during certain hours, locations, and demographics using PPC advertising tools.

Not just that, marketers are able to monitor results for content marketing and SEO strategies, too. However, we can’t always make quick changes to a blog post, web page copy. It takes time for these strategies to progress but in a PPC campaign can be adjusted quickly.

What are the benefits of PPC ?

Cost effective

PPC is cost effective because we only pay for the visitors we receive. With using PPC, there is a strong relationship between cost and performance. 

Increase traffic to website

When a consumer searches for the word that is related to your product or service, your ads will show on the top of the advertising platform such as SERPS and social media sites. Therefore, the potential customer will click on it and increase traffic to your website.

Help converts leads

Using a PPC advertising to reach out to the potential audience that are looking for a product or services. Because they are already looking for your needs and this gives us a better chance to convert them from visitors to customers.

PPC can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales. If this blog has your spark your interest to start your marketing digitally, Cloudix offers all these solutions and we have a lot more tips on our sleeves that we can’t wait to apply them for your awesome business.

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