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assistant manager, Performance marketing

Assist in operations and optimize marketing
performance.

Job Description
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Sales Marketing
Executive

Drive compelling sales and marketing strategies to
boost business growth and engagement.

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Role Description

  • Develop and implement comprehensive paid media strategies across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
  • Manage end-to-end campaign creation, from defining objectives to budget allocation, ad creatives, targeting, and performance tracking.
  • Conduct thorough keyword research and analysis to optimize paid search campaigns and improve search engine ranking.
  • Oversee the creation and testing of compelling ad copies, visuals, and landing pages to enhance campaign effectiveness.
  • Monitor campaign performance metrics, analyze data, and provide actionable insights to improve ROI and achieve campaign goals.
  • Stay up-to-date with industry trends, algorithm updates, and new features on Google and Meta to leverage the latest opportunities.
  • Collaborate with the content team to align paid media efforts with organic content and SEO strategies.
  • Perform competitive analysis to identify opportunities for growth and differentiation in the digital landscape.
  • Utilize SEO techniques to improve organic search visibility and drive more qualified traffic to clients’ or our website.
  • Track website performance, user behavior, and conversion metrics.
  • Present regular performance reports to senior management, highlighting key insights, achievements, and areas for improvement.
  • Create marketing/campaign performance report.
  • Supervise a team of marketing executives

Qualifications

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • A minimum of 3 years of experience in digital marketing, with a proven track record of managing successful paid media campaigns.
  • Proficiency in Google Ads and Meta Ads platforms, including campaign setup, ad creation, targeting, and performance optimization.
  • In-depth knowledge of SEO best practices and a demonstrated ability to improve search engine rankings.
  • Familiarity with website management platforms (e.g., WordPress) and basic HTML/CSS knowledge is a plus.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication and presentation skills, with the ability to convey complex ideas in a clear and concise manner.
  • Detail-oriented, self-motivated, and able to manage multiple tasks in a fast-paced environment.
  • A proactive approach to staying updated on industry trends and emerging digital marketing technologies.
  • Experience with analytics and data visualization tools (e.g., Google Analytics).
  • Leadership & decisive

Responsibilities

  • To execute sales activities including servicing existing and potential clients, accounts collection etc.
  • Close sales from the leads generated
  • Source new potential sales
  • Meet monthly Sales target & kpi
  • Engaging with clients on Zoom calls , Phone call , face to face meeting, emails , communication text etc.
  • To work closely with the existing clients by providing prompt service to the customers
  • Identify Sales opportunities, formulate Sales Strategy and develop total Solutions proposal to clients
  • Sales forecasting , Clients database

Requirements

  • 1-3 Years of Sales Experience
  • Minimum of degree qualification in Business Sales or related Marketing industry.
  • Fluent command of English and proficiency in Mandarin would be an added advantage.
  • Experience in digital marketing and social media management
  • Strong analysis, planning, Initiative & able to work independently.
  • Stay up-to-date with the latest digital advertising and content trends and technologies, and make recommendations for continuous improvement
  • Willing to travel and possess own transport.
  • Good command of Microsoft Office, Excel, Powerpoint, Google slide
  • Fast learner and passion for sales kpi & target
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