According to the official Facebook Business Help Center, Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
Show Ads to the Right Audience:
Facebook Pixel helps your business to find new customers who have visited your website.
There is an option for you to set up automatic bidding to keep track of your desired target audience.
Don’t worry as you can clearly see the analytical measurements of how your ads are performing.
The Facebook pixel is a piece of code placed on your website to collect useful data information. These data can help you to:
- Track your Facebook Ad Conversions
- Reach Target Audience
- Remarket to Customers who visited your website
It will track how your customers interact with your business on Facebook and Instagram. For example, imagine your customers have visited your website and they are actually really interested in placing the order but for some reason they have not yet. Soon when they browse their social media such as Facebook and Instagram, your business advertisement would show up and remind them to shop with you. Not only that, there are many other unique features of Facebook Pixel to help you with tracking, analysing and ad optimization.