No matter if you have run a business for decades or you have just started your own small business, marketing is simply the process for the world to get to know your amazing business. This is especially important if your business is a new one, you have to find your first few customers and clients through marketing. It may sound overwhelming if this is your first journey in entrepreneurship and you may have no idea at all where to start. Don’t worry because you came to the right place. We will share with you 5 things you need before you start marketing your small business.
1. Identify Your Mission
Start by asking yourself, why am I starting this business? (besides making money of course) There must be a reason why you chose to dive into your particular industry. You can try to relate your personal and business goals to determine your mission. For example, a mission for a financial education business would be to help one hundred thousand people to achieve financial freedom. A mission for a food and beverage business would be to deliver delicious and healthy meals to customers in a timely manner.
You may wonder, why is it important to identify your mission? Not only does it make it easier for you to introduce and market your small business when starting out. It serves as the foundation of the goods or services that you would be delivering.
2. Find Your Audience
Now that you have a mission, the next step is to find the target audience for your goods and services. Different industries and businesses deliver different offerings, which is why the customers they are targeting may vary. A toy company would definitely target a younger audience and parents with children. A fashion company may target different age groups of males or females, or even all of them, depending on the services it provides.
Start by marketing your business to the right audience, that way you can scale up a lot faster and then slowly expand your customer base rather than selling your goods and services randomly to everyone without a specific reason.
3. Think of a Slogan
A slogan is defined as a short and striking or memorable phrase used in advertising. Who doesn’t like slogans? Especially the ones that are easy to remember and marketing is all about having your customers to remember you. It’s pretty understandable considering the vast amount of information in today’s world, no one has time to read or listen to a long introduction of your business. All you need is a few creative words and the message will stay in the heads of your audience.
The difficult part is staying creative. Your slogan or message has to be sweet and concise, because the ultimate goal is for it to be remembered by everyone.
4. Start Planning
You are almost ready to start marketing, but before you do that, you have to start thinking of your marketing plans. You wouldn’t want yourself to suddenly run out of marketing ideas or materials during your marketing campaigns. There are just so many ways to market your business either through the traditional tools such as television, radio, flyers or various online marketing methods such as social media, blogs or your own business website.
There’s a lot more planning required than you thought. How do you plan to market? Through which platform? What’s your marketing budget? How long is the period for your marketing campaign? How will you prepare your marketing ideas and content? There’s no definite answer to all the questions above because it all depends on the nature of your business plan and what you hope to achieve.
5. You Are Ready to Market Your Business
We just threw a lot of questions at you for you to start planning. Seriously, these are all important aspects to start marketing your business so make sure you have them planned well. Once your marketing plan is settled, you have to stick to the plan. If you don’t, then what’s the point of going through all that hassle. The plan is developed to make sure you succeed with your marketing campaigns so remember to stay committed and have a strong belief that your business will grow tremendously.
Before we end the article, do you still feel a little lost in the whole marketing process? We are always here to help! We want to help you and your business succeed which is why we provide ALL IN ONE Marketing Solutions just for you! Our team at Cloudix have countless experiences in helping small businesses to develop and execute their marketing campaigns, we can even help your business to create a personalized website. What’s more? Our expert consultation is totally FREE! We can’t wait to start marketing your amazing business.
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