If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list.
Sad but true, you won’t be able to generate leads for your business if nobody can find you, especially if your business relies on your e-commerce website.
Fortunately, there are certain things you can do to increase your chances of getting ranked higher on Google searches. So check out on these 5 Essential Tips To Improve Website SEO!
1.Publish Relevant Content
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills.
2.Improve site navigation
Next, developing a clear navigational structure is a vital first step to helping visitors find what they are looking for on your site. The rule of thumb for navigation is to never make a page more than 3 clicks away. That means that every page on your site, even at the deepest levels, should be reachable in just 3 clicks.
This impacts your bounce rate and time visitors spend on your site as well as the number of pages they view. All of this impacts your search engine rankings.
Besides, poor navigation often leaves users with a negative perception of your brand. This can lead them to look to your competitors to get what they need.
3.Optimize your website for mobile
Over 75% of all searches come from mobile devices. Mobile site optimization isn’t just important for consumer businesses. B2B brands also need to make sure that their site is easy to navigate and read from smaller screens. If you are just building your site, you’ll want to make sure that the site is built with mobile users in mind.
Consult with Cloudix to optimize your site to a mobile-friendly website now!
4.Optimize your website speed
Next, site speed is an important factor for Google algorithm to take into consideration when ranking your site on its search engine. The longer it takes for the page to load, the more frustrated the consumer becomes. This may cause them to leave your site and go to a competitor’s.
To improve site speed, here are some changes you can make for your website.
Image File Size – Compress and reduce your image file size to shorten your load times.
Browser Caching –Browser caching stores these resources locally on the users’ computer so they don’t need to be loaded again – making pages load faster.
Script Handling – JS and CSS files can slow down your site speed, so make sure that you actually need these extras to enhance your site before using them.
5.Insert and improve your metadata
Lastly, if you want to rank higher on the Google search engine results page, you’ve got to make it easy for Google to decipher what your pages are about. Making sure you insert metadata or improve the existing metadata on your pages is a surefire way to increase search engine optimization results for your site pages.
Lastly, these are all the words that can improve SEO score of your website greatly for free!
Having any questions related to Google Analytics or website? Feel free to get in touch with us and keep a lookout on this platform because we will be updating you with resourceful posts!