Having a digital content strategy is arguably one of the most important steps in content marketing. Imagine playing a chess game, professional players usually have a strategy in mind in order to win against their opponents. The same concept implies in the business world, if you want to surpass your competitors, the secret may be to build a well thought out strategy.
Why you need a Digital Content Strategy:
- Goal Identification:
Mindlessly coming up with ideas for digital content may turn out to be a big time waster in the end. This is because you don’t have a clear direction. The content developed should always help in reaching your desired business goals. You don’t create content for the sake of doing so and you definitely don’t do it simply because your competitors are doing it. Without a clear goal, you won’t actually put in 100% of your effort because you don’t have the confidence that it will work.
So first, ask yourself. What do you wish to accomplish through content marketing?
Is it to drive sales?
Is it to increase traffic to your website?
Is it to optimise keywords for your SEO?
Or is it all of the above?
After identifying the goals, you can now focus on coming up with efficient ways to reach these goals.
- Roadmap Development:
A roadmap provides a clear overall picture for your team to create relevant digital contents to reach each goal that was set. It provides a clear outline on how you will create, manage and publish your content. The time to reach your goals may take weeks, months or even years. In order to stay on track, a roadmap is like a planning guide for you to follow.
As time passes by, uncertainties tend to happen, such as the unexpected ongoing pandemic, so your roadmap will adapt to the situations accordingly and improve along the way. Don’t forget! Your content has to keep up with trends to attract new customers and align with their changing demands.
