Social media platforms like TikTok, Instagram, and YouTube are no longer just entertainment channels—they’ve become powerful research and discovery engines.
Consumers are increasingly shifting from traditional Google searches to discovering solutions on social media platforms. This transition, often referred to
In recent years, consumer behavior is increasingly shifting from traditional Google search to social media platforms for discovering products, services,
The fastest way to spot market trends before competitors is to combine insights from social, search, shopping, and AI platforms
In 2026, social media as the new search engine is no longer just a trend—it’s a reality. Users are increasingly
In today’s digital-first world, social commerce isn’t just a buzzword—it’s a powerful revenue channel. With billions of active users across
Search engine optimisation (SEO) is a long game—but that doesn’t mean it’s immune to seasonal changes. Whether it’s festive shopping
In a digital world dominated by instant gratification, businesses can no longer afford to ignore the platforms their customers are
How to Win Back Lost Traffic and Turn Visitors into Valuable Customers In today’s crowded digital space, most people won’t
Instagram has become a powerhouse for brands, businesses, and influencers looking to engage with their audience. However, to truly optimize
