We strive to meet your marketing expectations through research and qualitative performance analysis using powerful tools such as Google Analytics. With these generated Key Performance Indicators (KPI),  we analyse the results and bring actionable insights to help your business grow further.

What are some of the Key Performance Indicators (KPI) for Content Performance Analysis:

Social Media:

• Number of Followers
• Conversion Rates
• Impressions
• Engagements
• Number of Shares
• Applause Rate

Website:

• Traffic Reports
• SEO Ranking
• Unique Visitors
• Average Time on Site
• Bounce Rate
• Conversions
• Views and Clicks

Advertising Campaigns:

• Cost Per Click
• Cost Per Action
• Click-through-rate
• SEO Ranking
• Conversions
• Impressions
• Return on Investment

The post Content Performance Analysis appeared first on Cloudix Digital.

Here are the types of content we can help your business:

1. Hygiene Content:
   – These contents create the foundation for your online presence because they are contents people are looking for.
   – They include landing pages and product or service content developed with Search Engine Optimisation (SEO).
   – They play important roles in ranking your branding keywords for users to find you.

2. Hub Content:
   – These are regular and consistent contents to stay engaged with your customers.
   – They include email marketing updates, social media postings and regular blog posts.
   – Their aim is to build awareness, engagements and improve user experience with latest news and trend information.

3. Hero Content:
   – These are known as large scale “Go BIG” content for campaigns and events which can go viral.
   – They can be in the form of high impact videos, interviews or interactive content for your marketing campaigns.
   – The goal is to create a large impact across a broad group of audience to allow new users to know your business brand.

During the content creation process, we always think ahead to make sure our developed content keeps up with our content strategy. We demonstrate efficiency and structure by creating content calendars to schedule our created content for posting. This makes it easy for clients to visualise the content and for us to make improvements according to your needs.

The post Content Creation appeared first on Cloudix Digital.

Things we focus on when coming up with Creative Content Ideas:

1. Audience:

The content ideas have to be created depending on the types of audience for your business. Before we come up with ideas, we study and research your target audience to fully understand their behaviors and interests. Finally, we show off our creativity to capture the audience’s attention.  

2. Events:

Creativity for ideas can be found anywhere, including events happening in our lives. From annual and seasonal events to public holidays, we develop relevant content to meet the moods of customers throughout the year. 

3. Competitions:

How do we know the content ideas are creative enough? We compare them with others. We research the content from competitors and make improvements to make sure your content is always ahead of your competitor’s. Require unique and customized content to stand out among competitors? We got your back.            

4. Brainstorming:

The Cloudix ideation team consists of specialists from diverse backgrounds and demographics in the fields of UX/UI, SEO, social media, technology and all digital marketing disciplines. Through extensive research and different angles of brainstorming by this team of experts, we can proudly say we never run out of creative content ideas for our clients.

The post Creative Content Ideas appeared first on Cloudix Digital.

Why you need a Digital Content Strategy:

1. Goal Identification:

Mindlessly coming up with ideas for digital content may turn out to be a big time waster in the end. This is because you don’t have a clear direction. The content developed should always help in reaching your desired business goals. You don’t create content for the sake of doing so and you definitely don’t do it simply because your competitors are doing it. Without a clear goal, you won’t actually put in 100% of your effort because you don’t have the confidence that it will work.

So first, ask yourself. What do you wish to accomplish through content marketing?

Is it to drive sales?

Is it to increase traffic to your website?

Is it to optimise keywords for your SEO?

Or is it all of the above?

After identifying the goals, you can now focus on coming up with efficient ways to reach these goals.

2. Roadmap Development:

A roadmap provides a clear overall picture for your team to create relevant digital contents to reach each goal that was set. It provides a clear outline on how you will create, manage and publish your content. The time to reach your goals may take weeks, months or even years. In order to stay on track, a roadmap is like a planning guide for you to follow.

As time passes by, uncertainties tend to happen, such as the unexpected ongoing pandemic, so your roadmap will adapt to the situations accordingly and improve along the way. Don’t forget! Your content has to keep up with trends to attract new customers and align with their changing demands.

The post Digital Content Strategy appeared first on Cloudix Digital.