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How to Setup Goals in Google Analytics
What are Goals and how to set up in Google Analytics?
Goals measure how well your website is doing and did it fulfil the targeted objectives. A goal can represent a completed activity, normally called a conversion which contributes to the success of your business.
Determining objectives for a website is essential as it justifies what the website needs
Creating goals for these objectives in your analytics platform are likewise important for understanding the success of your marketing and advertising efforts toward meeting the overall site objectives.
There are a few different type of GOALS in Google Analytics, it includes:
- Destination (A specific location loads)
- Duration (Sessions that lasts up to a specific amount of time or longer)
- Pages/Screens per session (A user views a specific number of pages or screens for one session)
- Event (An action defined as an Event is triggered such as Form Submission)
But before that, we must first set up Goals in Google Analytics. How do we do that? Here are some simple steps.
- Sign into your Google Analytics account.
2. At the bottom left corner there is an “Admin” button, click on it.
3. Under “View” click on “Goals”. Then click on the red “+New Goal” button.
4. Scroll down on the Goal Setup and click on “Custom”, press on “Continue” and then fill in the Name for your Goal description.
After setting up you goal, you can choose to set up different goals such as:
1. DESTINATION GOALS
Continuing from the steps on setting up your Goal from above,
(1) Give your goal a name, click on “Destination” then “Continue”.
(2) Select “Equals to” under “Destination” and then type in the page path of the page you would like to use as the destination goal. Remember to SAVE after that!
2. DURATION GOALS
(1) Give your goal a name, click on “Duration” then “Continue”
(2) Simply select the duration that you would like to set as a Goal for example 5 minutes. Then click save!
3. PAGES/SCREENS PER SESSION GOALS
(1) Give your goal a name, click on “Pages/Screens per session” then “Continue”
(2) Select the amount of minimum pages/screens per session to set as a Goal and then click on save.
4. EVENT GOALS
Event goals are a bit different from the other goals, let’s dive deeper into what EVENTS are. Google Analytics is unable to track events by default. An event is like a user interaction/activity with a web page element. For example: Downloading a file, viewing a video or scrolling down a page.
To track these events, an event-tracking tool is used. The easiest way to set up is by using the Google Tag Manager.
How Event Tracking Works?
Event Tracking code has 4 elements:
- Category (Required) is the name you give to a group of objects you want to track.
- Action (Required) is the type of interaction, such as downloading a document.
- Label (Optional)is useful for summarising what the event is about, such as clicks on navigation menu options.
- Value (Optional) can be used if you’d like to assign a numeric value to your file download.
When an event appears on your site, these 4 attributes are sent to your GA reports with details about the action you are tracking.
You may view the event datas under “Behaviour”>”Event”s report. Below is an example of the category “File Download”, whereby a lists of names of all documents downloaded from the site as the Event Labels tell us the amount of times each file was downloaded.
To actually set up EVENT GOALS
(1) Give your goal a name, click on “Pages/Screens per session” then “Continue”
(2) Here you have the opportunity to be as broad as you like (e.g just setting Category = File Download to track all downloads of all files as a Goal) or as narrow as you like (e.g. setting Category = File Download and Label = “/annual-report-2019.pdf” to track only downloads of that specific file as a Goal). Save afterwards!
After setting up my Goals, where can I see them?
- Sign into your Google Analytics property and navigate to the View in which you set up the goals.
- Navigate to the Conversions > Goals > Overview report.
- From the dropdown list select your Goal type.
- From here you can view the number of Goal completions, Goal conversion rate and abandonment rate, etc for your specified goal.
We hope this tutorial helps you! If you have any questions related to Google Analytics Goals, feel free to get in touch with us!
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