On a search engine results page (SERP), the organic (also called natural) results are determined by the search engine’s algorithmic (i.e. mathematical & statistical) formulas for ranking pages. The organic results have become somewhat “sacred;” if it was ever revealed that a search engine was manually ranking pages, the perceived value of the service would be greatly diminished due to a lack of strict objectivity.

Search engine marketing, SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

When you type something into Google, you are presented with a list of results; or SERP (the search engine results page) which shows organic results and paid results.

Paid search results have a little green box with the word “ad” before the listing; this is where a company, like yours, has paid to have their page show up at the top of the list. This can be done through Google Ads search campaign, which charges you when someone clicks on that link. Paid search works to drive traffic to your website through relevant ads.

PPC, Pay Per Click, is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.

There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re looking for something to buy. T