An auditing checklist:

1. Technical
   – Crawlability (Search Engine’s ability to crawl the content on your page)
   – Indexability (Search Engine’s capability to analyse and add a page to its index )
   – Site Load Time (The loading speed of your website)
   – Broken Links
   – Server Errors
   – Mobile-friendliness

2. On-Page SEO (Factors within your control)
   – Title Tags
   – Heading Tags
   – Meta Descriptions
   – URL Structures

3. Off-Page SEO (Actions taken outside your website)
   – Number of Inbound Links (Links from other websites that direct to your website)
   – Quality of Inbound Links
   – Traffic Analysis
   – Competitive Analysis

4. Content
   – Keyword Research
   – Content and Keyword Relevance
   – Landing Pages
   – Content Quality
   – Search Intent and Demand
   – Conversion Analysis
   – Webpage Rankings

5. User Experience
   – Dwell Time (Time spent on your website)
   – Click Through Rate (Ratio of people who see the ad and how often they click on it)
   – Bounce Rate (Rate of leaving your website)
   – Website Design
   – Website Navigation
   – Internal and External Links

The post SEO Audit appeared first on Cloudix Digital.

Having an E-commerce website which stands out among your competitors requires professional guidance and consultation, here are the benefits why:

Assessment:

Grow your business by having your current website (if you already have one) evaluated by Cloudix so we can provide proper advice after analysing your performance in the market and point out the weakness of your website.

Customized Design:

We further our service by customizing your E-commerce website to make it become the “one and only” in the market with emphasis on your branding while designing top-notch User Experience and User Interface (UX/UI) for you and your customers.

Mobile Friendly:

Whether with laptop, tablet or mobile phones, we ensure your E-commerce website provides a wonderful and smooth experience for your customers to place orders anytime and anywhere from different devices.

SEO and PPC service:

We constantly monitor the Search Engine Optimization (SEO) of your website to make sure your business always shows up on top of your competitors with the help of strategies such as keyword research and Pay Per Click (PPC) campaigns in order to show your E-commerce to the world.

The post E-commerce Optimization appeared first on Cloudix Digital.

Cloudix provides your business with keyword research strategies based on analytics, we help you to figure out which keywords rank the highest for users to easily find you. 

Our strategies include:

• Conducting deep research to understand the market
• Analysing your competitors to find ways in surpassing them
• Analysing the search intent of the relevant keywords
• Tracking and optimizing the keyword list to stay updated
• Utilizing technological tools to study keyword trends

Besides keyword research, we pay close attention to customer’s search intent to help your business understand what customers are thinking and what their demands are in the market. Their intents can be grouped into four categories:

Informational:

Customers are looking for information regarding the products and services they are considering to purchase.

Navigational:

Customers are looking for a specific website to better understand the business.

Transactional:

Customers are looking for easy ways to make the purchase after making up their decisions.

Commercial:

Customers are looking for the right business seller to purchase the products or services. 

The post Keyword Research & Search Intent appeared first on Cloudix Digital.